Hard asset investors buying diamonds generally don’t care about exact color/quality/carat combinations, knowing these factors are already discounted by the price. But they do care about value.
Icecap’s Virtual Fungibility technology serves up diamonds by value. Other factors equal, the next diamond to be sold on Icecap’s marketplace is likely to be the one at the top of the Value Index. Equally, a trader selling a diamond has tools to know how to price that diamond so it will be at or near the top of the list.
In this way, every buyer is a potential match for every seller. The only variable is Value Index rating, which is controlled by the seller via offer price.
This patent-pending technology allows, for the first time, diamonds of different qualities and size to be traded via a fungible unit (value ratio). This simple approach was invented by Icecap, and it is successfully powering the millions of dollars of trading which is occurring on the Icecap marketplace.